Real estate is a competitive industry, and especially in (but not limited to) a slower market, establishing long-term relationships with clients become even more crucial to ensuring repeat business and valuable referrals.
A strong connection with a client doesn't have to end when the house is sold; a happy vendor is one who will refer you to their friends and family members. So, in this guide, we put together some practical tips and strategies to help you build and maintain strong, lasting connections with your vendors beyond the sale.
Prioritise exceptional customer service
We work with many agents around New Zealand who have really cracked the code of relationship-building. And they all have one thing in common: great customer service.
Everyone knows that a happy client is usually a loyal client. That’s why, to cultivate long-term client relationships, it’s crucial to make customer service your top priority. From promptly responding to inquiries to going the extra mile to accommodate a client's unique needs, exceptional service can differentiate you from the competition. By making each client feel valued and supported, you'll build trust and encourage them to rely on your expertise for future transactions.
Communicate clearly and transparently
Clear, transparent communication is the cornerstone of strong client relationships. Make sure to keep clients informed throughout the buying or selling process, and always be honest about market conditions, property values, and any potential obstacles. This open communication not only reduces misunderstandings but also demonstrates your commitment to the client's best interests.
Offer expert advice and guidance
As a real estate agent, you know local market trends inside and out – and that knowledge is invaluable to your clients as it helps them feel a lot more confident in their choices. By staying up-to-date on industry news and sharing insights with your clients, perhaps through your social media channels or a regular newsletter, you'll establish yourself as a trusted resource and strengthen the client-agent bond.
Always be proactive in your support
Sometimes clients simply don’t know what they want – yet. But you may know what they may need. By anticipating your clients' needs and offering assistance before they have to ask, you can save them time, stress, and potential setbacks. This includes suggesting third-party services that might help maximise their property price. For example, if their home could benefit from a spruce-up, you can recommend List Now to help your vendors finance pre-sale renovations and marketing costs. By presenting tailored solutions and taking the initiative to solve problems, you'll demonstrate your dedication and solidify your clients' trust.
Ask for feedback and act on it
Solicit feedback from clients to learn how you can improve your services. This not only demonstrates your commitment to growth, but also provides valuable insights into your clients' expectations and needs. By actively addressing any concerns and implementing changes based on feedback, you'll show clients that their opinions matter and that you're dedicated to providing top-notch service.
Think creatively about giveaways and freebies
Everyone loves a thoughtful gift or freebie. From branded merchandise through to closing gifts and helpful resources, it’s another great way for your brand to be remembered.
The key thing is to offer something useful. For example, you may offer clients high-quality branded items like reusable grocery bags, water bottles or keychains. Also, if you have time to get to know your clients, the closing gift may be something that reflects their tastes – like a gift card to a local restaurant. Another idea could be to share practical freebies, like a home maintenance checklist or seasonal home care tips.
Stay in touch post-transaction
The end of a transaction doesn’t need to be the end of your relationship with a client. Maybe, it’s just the beginning. You can stay in touch by sending personalized messages, sharing relevant industry news, or offering assistance with any post-sale concerns. This ongoing communication shows clients that you genuinely care, and there’s nothing quite like it to generate new leads and referrals.
Organise client appreciation events
If you have time, it may be worth hosting client appreciation events, like an annual get-together or informative seminars. You may also want to include some of the buyers you sold to, and maybe invite them to seminars about buying investment property – just an idea. These events, online or in person, provide an opportunity to interact in a relaxed social setting and create positive, lasting impressions.
How we can help
At List Now, we can help your vendors access funds up to $35,000 for marketing, staging, and renovations. Recommending our finance solutions not only can help your vendors achieve their property goals, but it also serves as a memorable touchpoint. Visit listnow.co.nz to learn more about our options.
Disclaimer: Please note that the content provided in this article is intended as an overview and as general information only. While care is taken to ensure accuracy and reliability, the information provided is subject to continuous change and may not reflect current developments or address your situation. Before making any decisions based on the information provided in this article, please use your discretion and seek independent guidance